The final kicked off long before the opening whistle.
On 2 April, FC Barcelona qualified for its first Copa del Rey final in four years. On 26 April it would face Real Madrid in Seville. Between the two dates there were 24 days to prepare a build-up worthy of a Clásico.
The challenge was to turn a temporary space near La Cartuja into the meeting point for the Barça fans: a place able to welcome thousands of people and keep the energy alive in the hours before the match.
We produced the FC Barcelona fan zone in Seville, preparing the space for an eight-hour day of activity. Stage, giant screen, games, fan services and a food and drink offering all had to coexist in a venue created for the occasion.
We developed an entertainment offering to give the build-up its rhythm. The venue's line-up combined music, performances and non-stop entertainment, accompanying the fans from the opening until they set off for the stadium.
We proposed activations to fill the fan zone with experiences and give fans more ways to take part. Games, interactive activities and shared moments helped turn the wait into part of the celebration.
The fan zone became the gathering point for culés in Seville. As the club itself reported, thousands of fans gradually filled the venue over the course of the morning.
