Hexagon Cup
End-to-end design and production of both editions: campaign creativity, stage management, AV and screens, hospitality and content.
How we understand live
A live experience brings together people, emotion and attention. GDN designs that moment and everything it can set in motion around it: participation, content, technology, data and conversation.
We don't start with the build. We start with what we want to spark.
And we don't stop when the event ends. From the very beginning, we think about how it can keep generating content, memory and connection.
Projects
Sport, entertainment, brands and institutions. Ideas that work in the real world.
Production and management of the fan zone. Content and entertainment production, setup and teardown. Valencia ’26.
Official supplier and production of the tour across different cities; finals; entertainment proposal.
Creation and design of the official poster for the second and final season. Digital and social media promotion campaign.
Positioning campaign, design and editorial line for a Spanish wearables technology company. Social media and web content; creative assets and paid campaign strategy.
Campaign design for the padel tournament final in Seville. Handbook.
Technical production, stage management and entertainment proposal. Coordination of AV, sound, lighting and screens. Run of show and design of live acts.
JD sponsorship activation at the Bombastic festival.
Season launch action: activation with Mahou, themed venue styling and event coordination.
JD sponsorship activation, brand interaction, talent activation and content.
Activation with YouTuber DJ Mariio; store in a shopping centre; recording of a YouTube show.
Social media CTA + influencers, web sign-up, experience and relevant content.
Movistar sponsorship activation at the basketball Copa del Rey (3 editions). Content, outdoor and display design. “Conexión Basket”.
Sponsorship activation: Kappa pop-up at Scrapworld. Content and entertainment production; setup and teardown.
Design and construction of stands with food and drink service (Mutua Madrid Open and others). Production, setup and teardown.
How we work
They aren't three separate steps.
It's a way of working present in every project.
Before making, we understand.
We analyse the challenge, find the point of view and define what needs to happen for the experience to make sense.
We turn the idea into a real experience without losing it along the way.
We design, produce and coordinate every element with a single direction and clear responsibility from start to finish.
We make the experience activate people and keep working beyond the live moment.
We integrate content, technology and interaction to multiply what the project generates and turn the audience into participants.
Think it through. Build it better. Take it further.
Contact
Over coffee, we'll figure out how to shape it,
make it real and take it further.
Ideas that
reach the
real world.