We produced and managed the Fan Zone of the Copa del Rey basketball tournament in Valencia: the space that brought the fans together next to the Roig Arena with activities, music and shows across the four days of competition.
The Copa del Rey returned to Valencia after 23 years and unveiled the Roig Arena as its venue. But the experience couldn't end at the arena doors: for four days we had to bring to life the outdoor space connecting the Roig Arena with La Fonteta and turn it into a meeting point for fans of different teams, local visitors, clubs and brands.
The production challenge lay in making all those uses coexist in one place. The Fan Zone had to be ready to welcome visitors, keep an active programme going each day and follow the shifting rhythm of the competition, from the hours before the games to the gathering of the fans.
We handled the production of the Fan Zone in the grounds outside the Roig Arena, as well as its build-up and breakdown. The space brought together activity areas, proposals from sponsors and clubs, two basketball courts open to the public and music and catering areas.
We coordinated how the space worked across the four days so the different activities could happen at the same time. The Fan Zone was the place to try basketball challenges, meet other fans, take part in the brands' proposals and keep living the Copa between games.
We produced content and entertainment to keep the experience alive throughout the tournament. Alongside the musician and producer Pablo de Torres, GDN took part in the Comando Copa: an artistic line-up that brought its performances to the Fan Zone, to different spots around Valencia and inside the Roig Arena.
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