Corporate event · Brand experience

Ferrari Cavalcade Siviglia

Automotive · 2025

Seville as the stage for an exclusive experience for the Ferrari community.

Client
Ferrari
Sector
Automotive
Year
2025
What we did
Creation · Management and coordination · Production

The challenge.

The Ferrari Cavalcade brought the marque's owners from all over the world to discover Andalusia. In Seville, our challenge was to create and produce a corporate activation worthy of that experience: exclusive, meticulous in every detail and able to make the most of the city's unique character.

Spaces like La Maestranza and the Real Alcázar brought a power hard to find anywhere else. Integrating the staging and the live performances into that setting demanded creative sensitivity and precise execution.

What we did.

01

Creation.

We developed the creative proposal for the corporate activation and its staging. We worked to bring the Ferrari universe and the identity of Seville together in a distinctive experience, designed to surprise its guests.

An archway with a red curtain and the Ferrari horse, set up in a courtyard of the Real Alcázar.
02

Management and coordination.

We coordinated spaces, teams, suppliers and schedules to make every moment of the event possible. The live acts and performances required production and talent to move at the same pace, from preparation through to execution.

A harp performance on a red platform in a courtyard of the Real Alcázar.
03

Production.

We brought the proposal to life on the ground: production, build and teardown of the corporate activation, with staging adapted to the singularity of its locations. We looked after the delivery of the shows and every transition so the experience flowed in front of the guests.

The banquet build inside an industrial warehouse, with the long tables already dressed.

Event video.

Watch the video · 1:07

Results.

A corporate activation created and produced in Seville as part of Ferrari Cavalcade Siviglia 2025. La Maestranza and the Real Alcázar in Seville were among the experience's standout settings.

The Cavalcade in numbers

  • 115 Ferrari crews took part in the edition.
  • +25 countries were represented.
  • 4 days touring across Andalusia.
  • 1,500 kilometres covered.