01
In-store activation.
We shaped an event tied to the sponsorship and the store opening. The meet-up with players turned the JD space into a direct point of contact between Sevilla FC and its fans.
Sponsorship activation · Retail
JD × Sevilla FC
From sponsorship to a face-to-face encounter with the fans.
- Client
- JD Sports
- Sector
- Sports retail
- Year
- 2024
- What we did
- In-store activation · Production · Content
The challenge.
The partnership between JD and Sevilla FC had an opportunity beyond the stadium: to take the relationship between the two brands to a place where fans could experience it up close. The in-store event had to bring together the players, the public and JD in a shared experience.
Beyond the meet-up, a mixed zone and the shoot of a YouTube show had to be woven into the flow of the store.
What we did.
02
Production and coordination.
We organised how the in-store event unfolded, coordinating the meet & greet, the mixed zone and the different moments of the event so the public, the players and the shoot could share the same space.
03
Content.
We built the shoot of a YouTube show into the activation. That way, the conversations with the players and the moments shared in store also lived on in audiovisual form.
Results.
A sponsorship activation that brought together JD, Sevilla FC players and fans in store, with a shoot that extended the meet-up beyond the event itself.
- 3 first-team players at the meet-up documented by the club: Badé, Juanlu and Isaac.
- 1 meet & greet with fans at the JD store in Lagoh.
- 1 episode of El Córner de JD tied to the meet-up.