Back to projects
ES EN
LET'S TALK?
Sports event · Brand experience

Hexagon Cup

Sport and entertainment · 2025–2026

A competition played on the court. And lived across the whole city.

Client
Hexagon Cup
Sector
Sport and entertainment
Year
2025–2026
What we did
Production · Creativity · Content

The challenge.

Hexagon Cup brings together the world's best players in a team competition designed to deliver a spectacle on and off the court. The challenge was to give it an identity able to draw the crowds, become recognisable across the city and sustain an experience worthy of the tournament.

After the 2025 edition at the Madrid Arena, the move to the Caja Mágica in 2026 opened up a new scale. The event had to grow without losing what made it recognisable: its energy, its open spirit and the way it brings padel closer to the fans.

What we did.

01

Production.

We designed and fully produced both editions. We coordinated the build and teardown of the arena, stage management, the AV set-up, the hospitality areas and the commercial village, shaping the journey experienced by fans, teams and brands.

The production connected the competition with everything happening around it: the entrances, the stands, the gathering spaces, the activations and the entertainment moments. Every element had to contribute to a seamless, recognisable experience.

Venue build: the center court installed and the video scoreboard hanging over the still-empty stands.
02

Creativity.

We conceived and developed the creative campaign for Hexagon Cup. We built a visual language and communications able to take the tournament's personality to the streets and keep it present at every touchpoint with the public.

We developed the concept and its applications for urban media, event communications and venue branding. In 2026, we adapted that universe to the Caja Mágica so the change of venue would also feel like a step up in the experience.

2026 edition announcement: Hexagon Cup, from 28 January to 1 February, on beIN Sports XTRA. 2026 Draft piece featuring the participating teams. KRÜ team finalists piece: 'Going for our second'.
03

Content.

We produced the content that accompanied and amplified the tournament: pieces and graphics for screens, television and social media, tailored to the different moments of the competition.

From the pre-event build-up to what happened during the event itself, the content carried the excitement of the court into other formats and extended the experience beyond the venue.

Two players embrace to celebrate a point, paddles in hand.

Event video.

Watch the video · 1:13

Results.

  • +37,000 attendees in 2026, now at the Caja Mágica.
  • +21 % more attendance than the previous edition.
  • 23 sponsors present at the 2026 edition.

Got a challenge like this? Let's talk

Let's talk