In-store activation
Before facing off at FMS España, Chuty and Arkano came face to face at the JD store on Portal de l'Àngel. We designed and produced a build-up so fans could feel the tension of the battle up close.
Chuty and Arkano were about to star in one of the most anticipated battles of the FMS day in Barcelona. For JD, the challenge was to join that conversation with its own experience: to bring the build-up to its store and offer fans something they couldn't get by following the competition from a screen.
The face off format had to be adapted to a retail space, concentrating all the anticipation of the battle into a one-hour encounter.
We designed the in-store activation around a simple idea: bringing the two legends face to face before the battle. We set out the format, its development in JD's Portal de l'Àngel space and the experience for the attending audience.
We took on the full production and delivery of the encounter, making it possible for Chuty and Arkano to star in this in-person build-up on 5 February.
The action also included a prize draw among attendees for two tickets with a meet & greet, connecting the store visit with the FMS day held two days later.
Watch the video
JD hosted an encounter with Chuty and Arkano at its Barcelona store and gave fans access to the build-up to the battle, plus the chance to attend FMS with a meet & greet. A one-hour activation tied directly to one of the most anticipated moments of the competition.
