A campaign that ventures into the unknown.
We conceived and developed the launch campaign for the first season of Punto Nemo for Prime Video, from the shoot to the pieces that carried its visual universe to the street and to digital channels.
Punto Nemo places its characters in a remote location shaped by isolation, mystery and survival. The challenge was to carry that atmosphere into a campaign that could spark curiosity before the premiere.
The idea had to work at very different scales: from a piece seen for a few seconds on the street to content for social media. In all of them, the series had to be instantly recognisable and keep the strength of its visual universe.
We developed the visual proposal for the launch campaign, taking the series' own story as our starting point: an expedition that reaches a place where everything feels uncertain. The presence of the characters, the landscape and the sense of threat built a campaign image designed to invite viewers to discover what happens in Punto Nemo.
We carried out the shoot for the advertising materials, with a visual direction aimed at conveying the tension and the cinematic scale of the story. Those materials served as the basis for developing the various communication pieces for the first season.
We took the creativity to outdoor and digital media: bus shelters, large formats, bus and tram wraps, and pieces for social media. We adapted composition, hierarchy and messaging to the needs of each format to keep a recognisable identity across the whole campaign.
