Product launch

Sublimme by Riscal

Wine and brand experiences · 2026

The first time Marqués de Riscal raised a toast with a sparkling wine deserved an unexpected setting.

Client: Marqués de Riscal
Sector: Wine and beverages
Year: 2026
What we did: Concept · Creativity · Production

The challenge.

After 168 years of history, Marqués de Riscal was unveiling its first sparkling wine. Sublimme by Riscal arrived with a personality all its own: fresh, sophisticated and designed to celebrate shared moments with ease.

The challenge was to bring that essence to life for 60 guests. We wanted the freshness of the wine, the yellow of its identity and the luminous effect of the bottle to be discovered through the space and the gathering. The experience had to feel special without losing the spontaneity that defines the product.

What we did.

An unexpected setting.

We chose Fransen et Lafite, a Madrid flower shop with a character of its own, as the setting for the launch. Together with La Chula Studio, we transformed it into a Sublimme universe built into the space: yellow dahlias, floral arrangements and still lifes where the bottle took centre stage.

The choice of venue let us present the wine through its own visual and sensory codes. Amid flowers and shifting light, the bottle's luminescent ink created an effect across the still lifes and gave guests a new way to discover it.

Illuminated Sublimme sign among the flower shop's plants, with guests gathered around.

Set design and production.

We produced the elements that gave shape to the celebration: a photocall, illuminated signs, a DJ booth, a cocktail bar, product still lifes, ice buckets filled with flowers, wall décor and personalised goodie bags.

Each piece played a role within the whole. Some made the brand visible; others invited guests to come closer, pause and take a photo. The result was a space designed for enjoying the gathering and for guests to share it naturally.

Ice bucket with bottles of Sublimme surrounded by floral arrangements.

An experience worth toasting.

The evening brought together clients, business professionals, journalists and content creators, among them Carmen Lomana and Javier de Miguel. Guests could taste Sublimme on its own and also discover it in Sublimme Spritz and Sublimme Signature, two cocktails created for the occasion by The Cocktail Face.

The music and the bites from Pruna Catering rounded out an experience built around the product: its taste, its image and, above all, the way to share it.

A guest poses in front of the Sublimme by Riscal photocall.

Gallery.

Results.

60 guests at a private celebration of the first sparkling wine from Marqués de Riscal.
2 cocktails created for the evening, alongside the sparkling wine served on its own.
1 flower shop in the heart of Madrid transformed into an experiential oasis.

Got a challenge like this? Let's talk

Let's talk