- Trends
- Experiences
The padel club as an experiences business
How training, events and content broaden the value of a sports venue
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Ideas in motion.
What is changing. What works. What comes next.
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- Technology
Phygital is connecting space, mobile and live
Technology adds value when an individual action changes something everyone can experience
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- Technology
From the QR code to data that matters
How to measure what the audience does at an event without confusing access, participation and impact
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- Technology
How to build community through fan engagement
What a fantasy game can bring to a competition when there are reasons to come back and people to play with
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- Technology
Gamification at events beyond the leaderboard
An experience becomes a game when there are choices, consequences and a reason to keep going
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- Technology
The best technology is already in your pocket
When to turn the audience's phone into a live tool and when to leave it in their pocket
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- Content
The camera changes the event
How to produce for those who are not there without turning the venue into a studio set
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- Content
Branded entertainment that deserves an audience
The test for a brand that wants to entertain is whether anyone would choose to watch the experience without being made to
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- Content
When the event is also content
Why production must think about those inside the venue and those who discover it on a screen
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- Content
From the event to the content engine
How to turn a production day into a useful editorial sequence without churning out filler posts
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- Content
Your event as a content production
Why deciding on the stories before you build is worth more than filming everything and searching afterwards
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- Experiences
Mega-events and micro-experiences
Scale is decided by the kind of effect you want to produce
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- Experiences
Sponsorship activation beyond the logo
How to turn contracted rights into a role the audience can perceive
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- Experiences
Fan engagement all year round
The relationship with fans runs on three clocks, and each one needs a different proposition
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From spectator to participant
Participation works when it is part of how the event is directed
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- Experiences
The event is only the beginning
Why a live production should be designed to leave behind more than a single date
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Ideas in motion
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